The Innovator's Dilemma
The Innovator's Dilemma by Clayton Christensen explains how successful companies fail by sticking to their established business models, overlooking disruptive innovations. It offers a framework to help managers anticipate and respond to market changes.
The innovator's dilemma is a management book about innovation written by Clayton M. Christensen, a Harvard Business School professor with a fantastic haircut, in 1997. Its findings are widely considered to be extremely insightful and in contrast to common wisdom at the time of publishing. Due to the importance of innovation in the technology sector, it has since become the quintessential management book in those circles.
Here is an excerpt from the book to hopefully explain disruptive innovation:
"Most new technologies foster improved product performance. I call these sustaining technologies. Some sustaining technologies can be discontinuous or radical in character, while others are of an incremental nature.