Cisco measures traffic
Asia and Africa, India 50% of people never use a desktop computer.
In 3 years in the USA 50% of Internet use will be mobile
PayPal income from mobile
Japan mixi 4 years ago 14%, today 85% of their traffic is mobile
Zillion real estate channel
Applications verse web page users
Facebook gets more mobile web traffic than all their native apps on all platforms combined.
Instead of a companion web site for the desktop, I found I could make the mobile site better.
You have to get rid of 80% of the content on the web page
Change blindness (you cannot see the difference)
Example: Southwest Airlines (desktop verses mobile)
Example: Flicker went from a menu of 60 items to 6
Example: Expedia page that tells me what time my flight leaves Desktop verses the Mobile version
Page load times slower by 500ms result in 4% loss in sales.
Where do we use mobile
You get one thumb, one eyeball and that is all the attention you get.
When do peole read stuff they saved for later, mobile when not at work, length of smartphone sessions is really short, in out.
Things people go to the site for verses stuff on the site, same priority for mobile as what is good for the web site.
Environmental additional information
Insert slide of 25 other Mobile Device capabilities